Just when you thought commercials have gone stale, Coca Cola pulls out something like this. It's an ad campaign, featuring the company bringing home a select group of OFWs in time for Christmas. It really tugs at the heart, making the commercial even more notable. Made my eyes water for a second. Here it is:
But let's not lose sight of the larger picture. The OFW phenomenon is a recent one, borne out of a stagnating domestic job market. An entire nation of Filipinos working abroad need not suffer loneliness and separation from their families if the country can figure out how to generate high-income jobs here. I hope I can live long enough to see this come true.
For the meantime, enjoy the video.
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