Finally, A Reason: Why We Talk Too Much About The Insignificant And Inane

Some people have commented that the amount of noise generated by a change is inversely proportional to the complexity of the change

- Poul-Henning Kamp

Ahhh. The things you find in the Internet.

Ever wonder why chatters are the loudest when the issues being discussed are so small? Just think about all the showbiz shows you've watched. Or the minute changes in the city that the local government is trying to implement. Or the choices in your wardrobe that has to pass through the critical eyes of your entire band of friends (or frenemies).

Always, when the issue is small, there are a lot of opinions bouncing around. But when the opposite is true, hardly anyone musters a reply. 

I remember back when I was in my first company and we were in the process of reviewing and revising our brochures. After we've done a draft or a copy, I'd pass it along the sales team for possible comments and recommendations. I dreaded that part, not because I was frightened of the team, but because I knew dozens of revisions would come my way: each had their own say about our work.

I'm guilty about this too and you could probably notice my prior rants on the seemingly mundane dotting my posts. But when it comes to the big stuff? The stuff that really matters? I'm silent.

Such is human nature. That's why I'm grateful to have come across an Atlantic article giving a rational explanation as to why we do this after all.

Here's the link: Why We Can't Help Ourselves from Caring About Things That Don't Matter