Just got my new Red Cross donor card last Saturday and I was amused by what I saw. They did change the content of the card. Let me mention the salient differences:
Instead of "Donor's Membership Card", the card is now called "Blood Donation Card". That's a bit of a letdown considering that the first title appealed to some people's sense of belonging.
Also, the old slogan "A gift of blood is a gift of life" is now replaced by "Every blood donor is a hero". The emphasis now is with the person, not the actual gift. In addition, the qualifications to be a hero just got lower.
The message in the back flap also got tweaked:
Old: This donor membership card when presented will give priority to the holder to receive blood for transfusion purposes, as long as public support for the Red Cross Blood Services permits adequate stock of blood for distribution. This does not, however, exempt the holder from paying the cost of blood processing. This card should be presented every time a blood donation is made.
New: Blood donation is totally a voluntary activity. The PRC tests and processes blood donations to ensure blood safety. We prioritize our donors in times of blood needs. Every blood unit corresponds to a blood processing fee. We recognize your valuable contribution and heroism. Thank you for savings lives. (signed) Richard J. Gordon, Chairman and CEO
The new message is less verbose yet more complete. I just wonder why Red Cross deemed it necessary to have Dick Gordon advertise himself.
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