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Beauche

24 June 2012

Sometimes, even my ignorance amuses me.

I was passing by Ponciano on the way to school  when I glanced at a shop. The word written was "Beauche International" and the owner was probably a retail distributor of Beauche products.

At first, I was taken aback. How dare someone name his or her business Beauche International? Then, a familiar refrain from a memory came back to me: it's a radio ad with a woman's voice.

After which, I finally realized that I got the pronunciation of the brand name wrong because all the while I was reading "Beauche" as bitch" ("Bitch" International) when it should have been "byoo-shey".

Funny how retarded I could be at times.

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